About me

How I work

Collaborative - success in work can almost always be attributed to strong workplace culture. I love working in an engaged, productive team.

Curious - remaining curious means challenging assumptions, seeking inspiration and leading innovation to make meaningful improvements.

Passionate - creating something new is hard work, there’s ambiguity and discomfort. I relish overcoming obstacles with a positive, open mind frame.

Strategic - understanding the business context and objectives is imperative to achieving success.

Human centred - I prioritise championing the customer voice throughout the design journey and leading a human-centred process.

Things I do

Design thinking - design thinking is an ingrained way of seeing the world. It equips me to tackle tricky problems with curiosity and positivity.

Design research - using ethnographic techniques to uncover experiences, I find opportunities for design solutions.

Prototypes - prototyping lets you explore and shape ideas to find out what works quickly and cheaply.

Story telling - as a trained journalist, I know how to cut through information overload and communicate clearly. This can include using design tools like journey mapping, audio feedback, and personas. My style is engaging and clean.

Workshops - great workshops spark innovation, foster design mindsets and generate collaboration. I design and deliver engaging sessions.

Leadership - I’m a customer-centric leader, I value different approaches, cultivate creativity and coach others.

Experience

I'm a service designer, researcher and human-centred strategist with over 10 years experience in the industry. I trained as a journalist in the UK and have worked with a range of prominent NGOs overseas conducting research with charities, crafting communications strategies with environmental organisations, and running writing workshops for survivors of torture in a leading human rights organisation. 
 
I came to New Zealand in 2012 and started as a Service Designer at the Ministry for Primary Industries, where I implemented and led a human-centred approach to food safety compliance in the food and beverage industry. Since then, I've worked with various design consultancies and government ministries, designing and delivering everything from large-scale policy changes to niche community initiatives.
  • August 2023: Lead Service Designer at Kiāinga Ora
  • November 2022–July 2023: Design Consultant at NZ Police
  • October 2022–June 2023: Design Consultant at Kāinga Ora
  • September 2022–March 2023: Design Consultant at Worksafe NZ
  • October 2021-August 2022: CX Strategy Lead at AKQA
  • April 2021-October 2021: Senior Expereince Designer at Corrections
  • February 2021-April 2021: UX Reseach Consultant at Springload
  • February 2021-March 2021: Customer Research Concultant at NZFS
  • February 2019-October 2020: Senior Designer at Empathy
  • March 2012-January 2019: Design Adviser at MPI